First Impressions of New Store Design

So my Peanut Butter Cup reunion with Tasti D-Lite didn't turn out to be the best, but more exciting than the treat was seeing what the new updated stores look like!





I have to say I was pretty impressed. The location (UES) was pretty much a hole in the wall, but they made it look good. Even next to "Hot 'n Crusty," the store seemed classy, modern, and fun. The new logo looks great, as does the new menu board. All sorts of food items are promoted now--the smoothies, sundaes, and shakes. I'm looking forward to trying them all this summer. I didn't snag a picture of it, but there was an LCD screen in the store, too, displaying hip local information.

In any case, I've got to say I'm pretty impressed with the results. Tasti's rebranding was accomplished quite masterfully, despite the closure of a substantial percentage of its stores in the process. Woot.

Peanut Butter Cup

So we were finally back in the city this weekend and got our Tasti fix! It's been quite a number of months since we were last in Tasti range after the New Haven store closed. It was the first time we got to see a rebranded store and we'll post about that later.

Unfortunately, we weren't blown away our first flavor in months. We had very high expectations for Peanut Butter Cup--it's our favorite candy. Unfortunately, the taste just didn't translate into frozen form. The mixture was oddly...bitter. It left a bad aftertaste, as well. It goes to show that sometimes the best tastes in food form aren't necessarily the best Tasti flavors. Alas.

NASTI (1 of 4 stars)

90 calories/serving