Berryline Thrives in Harvard Square

So, I'm finally heading to Tasti-land (NYC!) tomorrow afternoon, so flavor reviews will be forthcoming. But, in my last day in Boston, I had to check out Berryline, which I've been hearing from all my friends who go to Harvard. Berryline is the first to market in Harvard Square--which, by the way, would be a great location for Tasti D-Lite (hopefully they'll get there soon). I was fairly impressed with Berryline--it's basically exactly the same as Pinkberry, Red Mango, etc. The taste was the same, the toppings are the same, the name is...similar. But, it's interesting to note how devoted Harvard Square residents are to it already--I went twice today (Oreo with Strawberry and Kiwi, then Original with Strawberry and Blueberry), and it was packed both times. Most people in line who I asked hadn't heard of Pinkberry at all. It will be interesting to see how the whole Pinkberry-like food competition will pan out. None of the companies has too much notoriety or too many locations, and the product is the same. It will be interesting to see if Tasti decides these companies are competition or not--I tend to think not.