Columbia Reacts to Pinkberry Revelation, as Pinkberry Ascends

Last week was a tough one for Tasti competitor Pinkberry with the publication of their (quite unnatural) ingredients, but they seem to be regaining momentum. I hate to see Pinkberry take even one customer from Tasti, so these items are not very inspiring.

- Tasti D-Lited previously covered the Pinkberry v. Tasti battle at Columbia University. The Columbia Spectator reports that students are not deterred by the revelation of Pinkberry's ingredients. In fact, the Spectator goes as far as to claim that Pinkberry is still healthier than Tasti and Yolato.

- Tasti has heralded itself as New York's favorite frozen yogurt/dessert for a number of years now. But, in perhaps the most tangible effect Pinkberry has had on Tasti, Time Out New York's yearly survey has given this title to Pinkberry this year. A sad day indeed.

Look forward to some more Tasti-centric posts soon, hopefully. Tasti D-Lited finally relocates back to New York in less than a month!