A new Pinkberry store is opening practically on-campus at Columbia University, challenging the ever-tenuous balance of on-campus frozen yogurt options. The current "yogurt" of choice, of course, is Tasti D-Lite ("New York's Favorite Dessert," natch), with the most populated branch located actually inside a CU building. Tasti D-Lited New York Correspondent "NYC TB" reports widespread curiosity for the Tasti rip-off/trend of the week, but we're willing to bet we'll get back to a Tasti equilibrium soon. This is the first real test as to what extent Pinkberry actually poses a threat.
Columbia' Bwog is covering the news, and NYC TB will be reporting directly to us as the first real Tasti-Pinkberry showdown hits its climax.
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