Columbia Pinkberry is Open and Crowded

Last week, the Pinkberry at Columbia University opened after months of anticipation (actually). More than a week later, midday on a Sunday, lines are still consistently out the door, as this Tasti D-Lited exclusive picture confirms. Our Columbia mole NYC TB says the opening of Pinkberry has created a vicious Tasti D-Lite-Pinkberry divide on campus already. It's unclear as of yet how the popular Tasti D-Lite location in Lerner will be affected. NYC TB reports that the primary knock against Pinkberry has been the astounding price, although it doesn't seem to have affected sales as of yet.

We'll continue to follow the first real Tasti-Pinkberry showdown as it develops.

Pinkberry at Columbia Links:

"Pinkberry Takes on Tasti at Columbia" (Tasti D-Lited)
"The line at Pinkberry is out of control" (The Columbia Bwog)
"Waging a War of Fro-Yo with Tasti D" (The Colubmia Spectator, whose office, you will notice in the picture, is right next to Pinkberry)