Bloggers Reacts to New Tasti Logo

Back in March, we analyzed Tasti's new logo and branding initiative and were generally favorable. Today, Brand New takes a closer look at the new logo and tagline and likes it as well:

That said, the new logo is tempting — sort of like peeping at a dessert through a key-hole. Forms, and elements from the previous identity are reassuringly present; including the sweet pink and rich blue. The dollop holds its own without a thick badge, and the expression is now less Droste Effect without the fancy glass bowl. Avenir is refreshingly light as a support to brand the otherwise slick and generic symbol. The lockup is proportionally top-heavy with the huge dollop of product floating over the loose type.

The comments are supportive as well, although many readers noted the new logo looking a little like...excrement. I'm not sure I see it.