
(This Chase logo was the closest we could find to an 'O'.)
NASTI (2 of 4 stars)
90 calories/serving
As my visits to Tasti D-Lite became increasingly frequent, I realized what kept me coming back was the excitement and intrigue that comes with the flavors of the day. Why every flavor looks like chocolate or vanilla is as much a mystery to me as it is to you, but this blog aims to serve as a repository for reviews on and pictures of each Tasti flavor--enjoy!
That said, the new logo is tempting — sort of like peeping at a dessert through a key-hole. Forms, and elements from the previous identity are reassuringly present; including the sweet pink and rich blue. The dollop holds its own without a thick badge, and the expression is now less Droste Effect without the fancy glass bowl. Avenir is refreshingly light as a support to brand the otherwise slick and generic symbol. The lockup is proportionally top-heavy with the huge dollop of product floating over the loose type.